Nothing Before Coffee Expands its Reach with the Grand Opening of 47th Outlet in Lucknow.
Lucknow: In a caffeinated celebration of growth and success, Nothing Before Coffee (NBC) is set to unveil its first outlet in Lucknow and 47th in India, marking a significant milestone in the QSR (Quick Service Restaurant) industry. Established in 2017 by the camaraderie of four school friends—Akshay Kedia, Anand Jain, Ankesh Jain, and Shubham Bhandari—NBC has become a revelation in the world of quick and delightful coffee experiences.
The secret to NBC’s success lies in the perfect blend of friendship, perseverance, and an unwavering love for coffee. Boasting a menu with over 100 beverages, NBC has crafted a symphony of joy catering to every age, taste, and mood.
Originally hailing from the historic city of Jaipur, NBC has transcended its roots to captivate coffee enthusiasts in 12 states, 26 cities, and now, with the grand opening in City of Nawabs Lucknow, at a total of 47 outlets nationwide.
The journey of NBC, from a small venture to a nationwide sensation, has been fuelled by core values of ethical practices, a commitment to “global quality, local pricing,” and a vision to cater to a diverse audience of all age groups. The beloved ‘Shrappe,’ a thick and delectable beverage combining the best of frappe and shake, stands as a testament to NBC’s commitment to innovation and customer satisfaction.
As the grand opening in Lucknow approaches, co-founder Akshay Kedia expressed his gratitude in a heartfelt note, reflecting on the journey and the excitement of sharing this milestone with friends turned business partners. Kedia thanked NBC’s loyal customer base, stating, “I can’t thank everyone enough for choosing us over and over and making us grow this big! When we started, it wasn’t even in our wildest dreams what we are living as the reality today. With each cup that we sell, our love for customers grows fonder.”
With coffee at the heart of its offerings, NBC ensures the procurement of top-quality beans and employs highly trained baristas to enhance the customer experience. Each outlet is known for its cooperative and friendly staff, delivering safe and efficient services to patrons.
